The Audience You Need Packaged Across Premium OTT Apps, Devices, and Programs

Our OTT audience packages have been built with consumers in mind. In other words, we shape the audience package you need to reach by gender, interest, and lifestyle. As a matter of fact, geographic targeting improves month to month due to OTT commercial volumes consistently improving. Therefore, we can target your audience at various levels  from DMA down to more refined levels. For example, MSA, county, city, and bundled zip codes in larger markets.

The Audience You Need Packaged Across Premium OTT Apps, Devices, and Programs

Our OTT audience packages have been built with consumers in mind. In other words, we shape the audience package you need to reach by gender, interest, and lifestyle. As a matter of fact, geographic targeting improves month to month due to OTT commercial volumes consistently improving. Therefore, we can target your audience at various levels  from DMA down to more refined levels. For example, MSA, county, city, and bundled zip codes in larger markets.

The OTT Audience

All in all an evolutionary shift in TV consumption has swept across every demographic group. In fact, millennials are not the only ones who are using OTT. Almost one third of Americans ages 55+ use an OTT service too. Data is sourced from 2019 Consumer Report

OTT Usage by Age Group:

%

All Age Groups

%

Ages 18-34

%

Ages 35-54

The OTT Audience

All in all an evolutionary shift in TV consumption has swept across every demographic group. In fact, millennials are not the only ones who are using OTT. Almost one third of Americans ages 55+ use an OTT service too. Data is sourced from 2019 Consumer Report

%

All Age Groups

%

Ages 18-34

%

Ages 35-54

Key findings from Nielsen’s Total Audience Report, Q3 2018, indicate:

  • U.S. adults spend around 11 hours a day connected to media.
  • Particularly, smart TV ownership had the largest year-over-year growth for all races and ethnicities.
  • Adults ages 18-34 spend over one-third of their daily media usage on smartphones.
  • Overall, variety of content is the most important attribute in a consumers selection of an OTT service.

Have Questions?

Learn more on how we can reach your audience!

Have Questions?

Learn more on how we can reach your audience!

Audience Driven

To start, media consumption has become fragmented. With this in mind, our solution is to target your audience on their everyday journey. With this approach we will reach them at every touch point of their day. Wherever they are consuming media, we will reach them.
  • First, define your target audience
  • Then we shape your audience by gender, interest, and lifestyle
  • In addition, first party data allows us to create a  foundation for the campaign
  • Target your audience across the devices and media they consume such as OTT, Social, YouTube, and In-Stream
  • Then continue to perfect the program and optimize 

Audience Driven and View Focused

The benefits to advertisers are:

Reach

Whether your audience is migrating away by cutting the cord, they never accessed traditional TV as a cord never, or are simply spending more time away from broadcast and cable television, the ability to reach the 193M+ audience that have already migrated to consuming Connected TV is there.

Access

Our access to the best known and most watched content brands means your audience will see your ads across many Connected TV providers and networks.

 

Need help reaching your audience?

Learn more about how we can reach your audience and place your ads alongside premium brand-safe OTT content.

 

Need help reaching your audience?

Learn more on how to seamlessly reach your audience. In addition to placing your ads alongside premium brand-safe OTT content.

Audiences

The ability to reach your audience through contextual categories at all geographic levels

Targeting

Additional targeting options include:
  • Geographic – County, city and zip code level
  • Demographic
  • Contextual
  • Lifestyle
Audience

First, define the audience you need to communicate to. Then, we provide reach into the OTT and digital marketplace. In fact, we have access to premium content providers. In addition, we ensure that your ads are placed on content that your audience watches daily. 

Device

Then, we will target your audience through devices and media they interact with. Whether that be through a smart TV, social media, YouTube, or In-Stream. In other words, wherever they are consuming, we will reach them.

Program

Above all, when you target your audience through the media they utilize the most, your campaign will begin to excel. In return, you gain the data your campaign produces to guide future decisions and continue to perfect your program.