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Disney+ is expanding into more European countries! On September 15th, the service will be introduced to Portugal, Finland, Iceland, Belgium, Luxembourg, Norway, Denmark and Sweden.
This is following a HUGE amount of paid subscriptions after the initial launch in the UK, Ireland, Germany, Italy, Spain, Austria and Switzerland in March. There was 5 million downloads in 2 days and 50 million in a little over two weeks. Let's see if this brings them similar success đ¤
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Disney+ to launch in eight more European countries
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The Walt Disney Company has set 15 September as the launch date for its Disney+ SVOD service in eight more markets across Western and Northern Europe.Consumers are currently having a crash course in what they can and canât live without. And streaming services like Netflix are definitely in the âcanât live withoutâ bucket đż Read more about how Covid-19 lockdowns drive customers to pay more than ever!
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Covid-19 lockdowns drive customers to pay more than ever for Netflix
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The recent surge in SVOD has been one of the consequences of the extended lockdowns Covid-19 and research from Simon-Kucher & Partners has found that Netflix has moe value than everVizioâs smart TV research unit Inscape says streaming OTT viewers watched 10% more content overall compared to before state stay-at-home rules went into place. Also, the average OTT session of TV viewing was 34 minutes - 15 minutes longer when compared to linear.
There has been a sharp 74% hike in advertising video-on-demand (AVOD) apps usage as well. Don't wait to advertise on free TV/video services like Pluto TV and Tubi TV! Contact us for more info đ
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Vizio's Smart TV Usage Rising, Ad-Supported Video-On-Demand Viewing Sharply Higher
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Smart TV consumption continues to spike with more at-home viewing for both linear TV and video-on-demand apps. Vizio's smart TV research unit Inscape says streaming OTT viewers watched 10% more conten...As much as people love to hate on reality TV, it sells. Research from Ampere Analysis proves it too!
The ran a study that focused on commissions, renewals and cancellations in 2019 and found that reality was the second-most commissioned genre for linear services and third-most commissioned genre for video on-demand (VOD) services.
As a key indicator of the growth of the genre in the VOD world, Ampere noted that Netflix has ramped up production of reality content compared with previous years. While in January 2018 Netflix had only four original reality TV shows available, by the end of 2019 this number had grown eightfold to 32 original titles, with dating show Love Is Blind among its top-performing shows in the first quarter of 2020.
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www.rapidtvnews.com
While already a staple for linear services, reality programming is slowly beginning to gain traction within VOD services says research from Ampere Analysis.Tomorrow night will be the One World: Together At Home virtual concert organized by the World Health Organization (WHO) and anti-poverty campaign organization Global Citizen - starring Paul McCartney, Lady Gaga, Chris Martin, David Beckham, Elton John and Stevie Wonder.
The purpose of this digital special is to support the fight against Covid-19 and celebrate our healthcare workers đ It will also include additional artists and performances from all over the globe as well as unique stories from the worldâs healthcare heroes. The event will be streaming online on multiple global platforms including Amazon Prime Video, Apple, Facebook, Instagram, Twitch, Twitter, Yahoo and YouTube as well so be sure to check it out.
Will you be watching? We sure will!
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Global broadcasters unite for One World: Together At Home
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The worldâs premier broadcasters are teaming to show One World: Together At Home a virtual concert organised by the WHO and Global CitizenResearch from Nielsen has found that in the ânew normalâ of the Covid-19 pandemic, local TV news has proven to be the medium of choice for news and information for people of all ages in the US as they gravitate to local news outlets to stay informed about the impact on their communities. With tons of news channels having streaming apps for smart TVs, now is a great time to start some OTT advertising if you haven't already!
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Coronavirus: US audiences turn to local TV
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Research from Nielsen finds Covid-19 pandemic drives local TV news to be the medium of choice for news and information for people of all ages in the USComcast data revealed that video-on-demand consumption hit record highs, increasing 25% compared with the same time in March 2019! There was also a 38% increase in its streaming and online video services. Interestingly enough, the company also saw a near-50% increase in voice remote requests for the phrase âfree movies.â đ˝ď¸
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Coronavirus: Comcast sees massive leap in linear TV, VOD streaming traffic
www.rapidtvnews.com
Comcast is facing what it calls unmatched traffic and applications usage on the home networks that it supports but emphasises that its infrastructure can copeTo understand the recent impact of Covid-19, in its Streaming in the Time of Coronavirus report Conviva analyzed global streaming data from the 21-day period between March 3rd-23rd comparing the last seven-period to the previous two.
The report stated that TV has long been a way to connect and that masses were turning to it in new ways. Conviva added that in the best of times, streaming and social media adds value to our daily lives. In this moment, the choice of information or distraction is a welcome one! #stayhome
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Coronavirus: global streaming skyrockets in March
www.rapidtvnews.com
The Covid-19 outbreak has had an almost immediate impact on consumption patterns and engagement across streaming and social media in the US, says ConvivaâConnected TV has shown itself to be an effective platform to watch a diverse array of content -- everything from premium, three-letter network content to more niche videos. Connected TV is the great equalizer in terms of content, and at a time when people are largely confined to their homes, theyâre looking for more, unique entertainment in addition to what you can watch on the traditional TV networks.â
Read more about what Beachfront has to say by clicking below!
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âHugeâ connected TV ad growth from February to March 2020
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Beachfront has revealed a 105% increase in average daily connected TV advertising requests on its platform from 1â22 March 2020 compared with all of February.In the USA, more than 80% of SVOD households are stacking at least two services! Those consumers were also much more likely to show strong positive behaviors relating to wider digital video consumption. For example, they were more likely to spend at least 10 hours per week watching Netflix - how does your household stack up?
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Service fatigue not an issue as consumers keep stacking shows
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More than half of all SVOD users who subscribe to three or more services will purchase additional services this year, according to research from Futuresource.Streaming on TVs among homes has steadily increased nearly every week over the past 4 weeks and now stands at 23% of all viewing on TVs as of the week of March 16 vs. 14% for the same week a year ago. What are you watching during quarantine?
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Premium Streaming Continues To Climb -- Netflix Still Tops, YouTube Is Next
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Total streaming minutes were up 22% to 156 billion minutes for the week of March 16 vs. the week of March 9 -- more than double the growth of the prior week, Nielsen says. In addition, it is also up f...No surprise here - millions of Americans who are remaining indoors to comply with Coronavirus public health measures are hungry for news and entertainment!
"Advertisers who are looking to pivot their planning to match the rapidly-changing media consumption landscape can benefit from engaging with these growing audiences.â
Reach out us to today to see how adding OTT to your current marketing strategy can help you during this time.
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Coronavirus: notable rise in US streaming usage
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Research from media analyst Comscore has found that OTT streaming has significantly increased across connected TVs and streaming boxes due to Covid-19