Simplified Media Plans 

 

  • Due to the growth of OTT audiences, TV plans must adapt to the shifts in where audiences consume TV. 
  • While traditional TV is still viable, advertising must evolve to reflect the migration of the target audience. 
  • With the help of Nielsen Market data, we created market level media plans for our clients.
  • We are inventory agnostic which means we acquire the best placements across content.
  • To summarize, we bridge audience delivery gaps that occur with traditional placement partners.

Simplified Media Plans 

  • Due to the growth of OTT audiences, TV plans must adapt to the shifts in where audiences consume TV. 
  • While traditional TV is still viable, media plans must evolve to reflect the migration of the audience.
  • With the help of Nielsen Market data, we created market level media plans for our clients.
  • We are inventory agnostic as we acquire the best placements across premium content.
  • To summarize, we bridge audience delivery gaps that occur with traditional placement partners.
i

Media Planning Process

The media planning process begins with our Proposal Department. This department creates strategies that win new business opportunities or increase digital revenue from current advertisers. After a plan is requested, a media planner will be provided within two business days.

Each media plan includes specific recommendations based on brands needs as well as objectives. Please keep in mind, that revisions are normal during the media planning process. Above all, it is our goal for you to be satisfied with the strategy recommended. 

 

Plan Your OTT Buys

Local TV stations are struggling due to significant revenue declines. As a result, local sellers prioritize station owned inventory. With that being said, stations are bundling their own products into their buys. In hopes to promote both targeting and margin productivity. However, you, the advertiser, require objectivity for your advertising placements. To put it briefly, we understand this.

We are free of local TV station bias and provide full objectivity to the channels that best represent your target audience.

Plan Your OTT Buys

Local TV stations are struggling due to significant revenue declines. As a result, local sellers prioritize station owned inventory. With that being said, these stations are bundling in their own products to their buys. In hopes to promote both targeting and margin productivity. However, you, the advertiser, require objectivity for your advertising placements. We understand this.

We are free of local TV station bias and provide full objectivity to the channels that best represent your target audience.

 

Need a Media Plan?

Contact our team for a customized media plan today!

 

Need a Media Plan?

Contact our team for a customized media plan today!