Video Ad Spend

US marketers will spend $29.24 billion on programmatic video ads this year. A recent study by eMarketer, determined how important video ads have become to the industry. This year, marketers will spend $29 billion dollars on programmatic video ads. Meaning that video...

Starbucks Cup Wins the Throne

Product placement or complete mess up? Game of Thrones is on its final season. The anticipated series has taken over the world. Millions of viewers tune in live every Sunday night. Some viewers may have better eyes than others. This past Sunday, some Game of Thrones...

IAB NewFronts Highlights

The IAB Digital Content Newfronts Conference has been taking place this week in New York City. Newfronts, is a week full of events that showcase the best in the digital industry. During this years event, brands such as YouTube, New York Times, Viacom, etc. have shared...

The Ad Battle

A tale as old as time, Netflix and their battle against adding advertising. In a world where several other streaming services have created ad-free and ad-supported versions of their services. Hulu, for example, sells its ad-supported services for $5.99 per month....

Flush Away the Competition

Could the basket of magazines in the bathroom be a thing of the past? According to OpenX, 30% of the US adults now watch over-the-top video in the bathroom. The same amount of respondents were just as likely to watch OTT video in the bathroom as they would on...

YouTube TV’s New Price Tag

YouTube’s streaming alternative to cable TV has gained rave reviews since its launch two years ago. Even though subscribers are happy, the service is certainly not sleeping on the job. In October, YouTube TV introduced new features that have improved user experience....

A to Z on Generation Z

Generation Z, those who were born in the mid-1990s to mid-2000s, are a different breed. Especially when it comes to brands and advertising. While millennials thought to shun advertising, Generation Z appears to embrace it. Since this Generation is entering their prime...

Wild About Nature

Happy Earth Day! We’re all a little wild about nature documentaries. With it being Earth Day, it is even more fitting! In order to build a loyal audience, streaming services and TV channels rely heavily on premium programming. Oddly enough, one genre has become...

Game of Thrones Last Season

“Game of Thrones” or GOT,  was the buzz of this weekend. As the HBO drama debuted its eighth and final season this past Sunday. GOT, has created a following unlike many TV shows we have ever seen before or ever will see again. More than ten million people...

2019 Consumer OTT Report

OpenX and Harris Poll released a 2019 Consumer OTT Report. In the report, the two companies highlight all the burning questions surrounding OTT services. To start, if you thought that everyone was talking about streaming services, you’re not alone. As the Consumer...