Pluses and Minuses

Take a look around the OTT marketplace, what do you see? A whole lot of pluses. In recent months, the number of companies that have a ‘+’ sign onto the end of their service name. For example, there is Apple. In March, Apple announced their streaming...

It’s Stranger Season

Season 3 of “Stranger Things” has been viewed by 40.7 million household accounts in just four days. The third season of “Stranger Things” is now on Netflix. In four days the hit series set a record for the most viewed program in a short amount...

Stick With What You Know

Consumers live in a world where there are thousands of choices. Most of our choices are one swipe or click away. However, one challenge that we face, is finding something to watch. How can that be? Consumers spend a great deal of time shifting through previews and...

Summer Menu

Food Network announced their new summer schedule. The lifestyle channel will be serving up new series, specials, and old favorites. Are you a BBQ Boss? Do you love when the weather gets nice so you can serve up some savory dishes on your grill? Well folks, we have...

Women’s World Cup

The 2019 FIFA Women’s World Cup began last week. Besides dominating the competition, the US women’s national soccer team has begun promoting Hulu’s live sports. The US women’s national soccer team has joined the lineup of athletes who are...

Increase in Inventory

Ad inventory has grown for connected TV. Connected TV ad inventory has opened up over the past year. For example, video ad platform Innovid, saw connected TV advertisements jump from 13% to 27%. Comcast-owned video ad server, FreeWheel had similar findings. FreeWheel...

Trade Desk Technology

Trade Desk, an online advertising marketplace, has changed the way you can reach audiences with your ads. Trade Desk, has advertising capabilities across devices and targeting; specifically connected TV. In return, they connect your advertisements to a highly engaged...

Brand Safety

To start the debate, lets begin where the topic of brand safety surfaced. Two years ago, advertisers realized that their ads on YouTube appeared next to harmful and offensive content. In return, an advertising boycott began. More than 250 advertisers boycotted media...

The Straight and Skinny

Skinny bundles, on-demand, and subscription services – digital TV has it all! The “Industry Survey 2019” is a survey that was conducted by Digital TV Europe. It determined that nine out of ten industry professionals worldwide have positive outlooks...

Cord-Cutters Aren’t Missing Much

The cord-cutter population is growing. From millennials, Gen Z, and even some Baby boomers are cutting their cable cords! This year, the number of cord-cutters is to reach 39.3 million. eMarketer, forecasted that the number of cord-cutter households will increase...