Demographic Drop

Online video viewing is skyrocketing among younger demographics. Meanwhile, that same age group’s time spent watching traditional TV is declining. Common Sense, a non-profit organization that promotes safe technology and media for children, surveyed more than...

Betting Big on OTT

The Trade Desk bets big on connected TV as revenue jumps 38%. The Trade Desk’s CEO, Jeff Green is betting big on OTT. Also, he believes Netflix will offer an ad-supported option soon. The Trade Desk reported thrid-quarter revenue of $164 million, up 38 percent...

There’s a Revolution Happening in Your Living Room

The TV industry has been combating disruption. Meanwhile, digital video is rapidly growing across areas that typically overlap with TV. We hear it time and time again, the TV industry is fighting through a disruptive media industry. Often, when we’re living...

Digital Video Trends – Q3 2019

Keep pressing play on cord-cutting. As Q3 comes to a close, cord-cutting continues to gain steam. According to eMarketer, between 2019 to 2023, US pay TV households will decline from 86.5 million to 72.7 million. In the same time frame, the combined number of...

New Season New Services

There is a chill in the air, football is taking over our TV’s, and soon, we will be falling in love with new streaming services. As fall approaches, more specifics are falling out from Apple and Disney about their streaming services. In Apple TV+ news, they plan...

Dare to be Disney

Disney revealed specifics about the upcoming Disney+ service at the D23 Expo. As more specifics trickle out, it is clear that they will be giving their competitors a run for their subscribers. Over the weekend, Disney held the D23 Expo. The D23 Expo is the largest...

Roku Adds to it’s Roster

Roku, added to their roster. The streaming company continues to expand their lineup on The Roku Channel. Since first launch in 2017, The Roku Channel, has been rapidly expanding their offerings. Shortly after its launch, the channel rolled out more content such as...

It Pays To Be a Local

The rapid increase of content options across platforms, screens, and devices has created a splintering of audiences among OTT platforms and linear TV. For national brands, this has caused some headaches, as local relevance is becoming all the more important. With...

TV Blackouts Hit Their Max

As negotiations continue for Dish Network and AT&T network blackouts hit max capacity. Carriage contracts come to an end and consumers are the ones who are suffering. TV’s across the nation have channels that have gone dark. AT&T’s DirecTV is in...