It Pays To Be a Local

The rapid increase of content options across platforms, screens, and devices has created a splintering of audiences among OTT platforms and linear TV. For national brands, this has caused some headaches, as local relevance is becoming all the more important. With...

Pluses and Minuses

Take a look around the OTT marketplace, what do you see? A whole lot of pluses. In recent months, the number of companies that have a ‘+’ sign onto the end of their service name. For example, there is Apple. In March, Apple announced their streaming...

It’s Stranger Season

Season 3 of “Stranger Things” has been viewed by 40.7 million household accounts in just four days. The third season of “Stranger Things” is now on Netflix. In four days the hit series set a record for the most viewed program in a short amount...

Stick With What You Know

Consumers live in a world where there are thousands of choices. Most of our choices are one swipe or click away. However, one challenge that we face, is finding something to watch. How can that be? Consumers spend a great deal of time shifting through previews and...

Increase in Inventory

Ad inventory has grown for connected TV. Connected TV ad inventory has opened up over the past year. For example, video ad platform Innovid, saw connected TV advertisements jump from 13% to 27%. Comcast-owned video ad server, FreeWheel had similar findings. FreeWheel...

The Straight and Skinny

Skinny bundles, on-demand, and subscription services – digital TV has it all! The “Industry Survey 2019” is a survey that was conducted by Digital TV Europe. It determined that nine out of ten industry professionals worldwide have positive outlooks...