A to Z on Generation Z

Generation Z, those who were born in the mid-1990s to mid-2000s, are a different breed. Especially when it comes to brands and advertising. While millennials thought to shun advertising, Generation Z appears to embrace it. Since this Generation is entering their prime...

Snapchat Advances in Advertising

Last Thursday, Snapchat announced new features that are to keep their users engaged with their platform. In addition to new features, they also unveiled new ad plans. Following the announcement, their stock rose up to 6% in early trading on Friday. One new feature in...

Consumers: Addicted to Social Media

eMarketer released a forecast displaying the future of social video ad spend. The forecast indicated that video ad spend on social media platforms will reach $14.89 billion in 2021. Our world today consists of posting, tweeting, and Instagram Influencers. As a...