Dare to be Disney

Disney revealed specifics about the upcoming Disney+ service at the D23 Expo. As more specifics trickle out, it is clear that they will be giving their competitors a run for their subscribers. Over the weekend, Disney held the D23 Expo. The D23 Expo is the largest...

YouTube TV’s New Price Tag

YouTube’s streaming alternative to cable TV has gained rave reviews since its launch two years ago. Even though subscribers are happy, the service is certainly not sleeping on the job. In October, YouTube TV introduced new features that have improved user experience....

Merging Media

Disney, officially acquired 21st Century Fox. The $71 billion dollar acquisition adds to the number of beloved entertainment assets to Disney’s already large collection. The acquisition became official on Wednesday. In return, this creates one of the largest...

Snapchat Turns Bright

Bright yellow, of course! Snapchat is a global multimedia messaging application well known for their logo, a bright yellow background paired with a ghost. The app is a way to share and experience moments with friends and family. When entering the app it opens right to...

YouTube Bolsters Brand

YouTube, the American video-sharing website has been bolstering its brand. After facing challenges during the US Presidential election. YouTube has faced plenty of brand safety challenges within the last few years. For example, in 2017 the company took measures to...

Connected TV Dominates Advertising World

Connected TVs are making an enormous impact on the advertising industry. In Q4 of 2018, more than half of premium TV publishers ran their impressions on Connected TV platforms. A study performed by AdBridge, displayed that advertisers ability to reach and engage with...