Amazon: The New Digital Ad Giant?

Amazon is getting serious about becoming an advertising platform. The news is interesting as Amazon is the only company with the reach as well as the resources to threaten the Google-Facebook dominated online advertising world. In 2018, Amazon ascended to become the...

A Trip Around the Globe with Advertising

Ad spend will continue to rise across the globe, with digital driving the growth. With that being said, total media and ad spending growth will be weaker than they were in 2018. Due to a transformation in the market that is creating tighter budgets for advertisers. In...

YouTube Bolsters Brand

YouTube, the American video-sharing website has been bolstering its brand. After facing challenges during the US Presidential election. YouTube has faced plenty of brand safety challenges within the last few years. For example, in 2017 the company took measures to...

Winner Winner OTT Dinner

Leichtman Research Group (LRG), a research and analysis group, found that the largest providers of pay-TV lost about 2.87 million subscribers just during 2018. The research found that in 2018, the leading pay-TV companies, which account for 95% of the market, lost...

Digital Advertising Takes the Lead

Remember the days of print advertising? You would place a promotional advertisement in Sunday’s newspaper. You would send a promotion mailer directly to people’s home. Remember it? Yeah…Looking back, it all seems so simple! Today advertisers can directly target...