Demographic Drop

Online video viewing is skyrocketing among younger demographics. Meanwhile, that same age group’s time spent watching traditional TV is declining. Common Sense, a non-profit organization that promotes safe technology and media for children, surveyed more than...

Betting Big on OTT

The Trade Desk bets big on connected TV as revenue jumps 38%. The Trade Desk’s CEO, Jeff Green is betting big on OTT. Also, he believes Netflix will offer an ad-supported option soon. The Trade Desk reported thrid-quarter revenue of $164 million, up 38 percent...

Stick With What You Know

Consumers live in a world where there are thousands of choices. Most of our choices are one swipe or click away. However, one challenge that we face, is finding something to watch. How can that be? Consumers spend a great deal of time shifting through previews and...

Trade Desk Technology

Trade Desk, an online advertising marketplace, has changed the way you can reach audiences with your ads. Trade Desk, has advertising capabilities across devices and targeting; specifically connected TV. In return, they connect your advertisements to a highly engaged...

Video Ad Spend

US marketers will spend $29.24 billion on programmatic video ads this year. A recent study by eMarketer, determined how important video ads have become to the industry. This year, marketers will spend $29 billion dollars on programmatic video ads. Meaning that video...

IAB NewFronts Highlights

The IAB Digital Content Newfronts Conference has been taking place this week in New York City. Newfronts, is a week full of events that showcase the best in the digital industry. During this years event, brands such as YouTube, New York Times, Viacom, etc. have shared...