The Ad Battle

A tale as old as time, Netflix and their battle against adding advertising. In a world where several other streaming services have created ad-free and ad-supported versions of their services. Hulu, for example, sells its ad-supported services for $5.99 per month....

A to Z on Generation Z

Generation Z, those who were born in the mid-1990s to mid-2000s, are a different breed. Especially when it comes to brands and advertising. While millennials thought to shun advertising, Generation Z appears to embrace it. Since this Generation is entering their prime...

Snapchat Advances in Advertising

Last Thursday, Snapchat announced new features that are to keep their users engaged with their platform. In addition to new features, they also unveiled new ad plans. Following the announcement, their stock rose up to 6% in early trading on Friday. One new feature in...

Amazon: The New Digital Ad Giant?

Amazon is getting serious about becoming an advertising platform. The news is interesting as Amazon is the only company with the reach as well as the resources to threaten the Google-Facebook dominated online advertising world. In 2018, Amazon ascended to become the...

April Fools’ Day

If you’re a first class jokester, this is your favorite holiday. If you’re like us, then you cringe when you leave the house in the morning. Afraid someone might put a whoopee cushion on your office chair. For the marketing industry, April Fools’ Day has evolved into...

Take Me Out To The Ball Game

Its that time again folks! Baseball season. The frost has cleared, the flowers are blooming, and as of today, the bases can be loaded again. This year is special for Major League Baseball (MLB), it is celebrating its 150th year. We know what you’re...