Betting Big on OTT

The Trade Desk bets big on connected TV as revenue jumps 38%. The Trade Desk’s CEO, Jeff Green is betting big on OTT. Also, he believes Netflix will offer an ad-supported option soon. The Trade Desk reported thrid-quarter revenue of $164 million, up 38 percent...

Digital Video Trends – Q3 2019

Keep pressing play on cord-cutting. As Q3 comes to a close, cord-cutting continues to gain steam. According to eMarketer, between 2019 to 2023, US pay TV households will decline from 86.5 million to 72.7 million. In the same time frame, the combined number of...

Women’s World Cup

The 2019 FIFA Women’s World Cup began last week. Besides dominating the competition, the US women’s national soccer team has begun promoting Hulu’s live sports. The US women’s national soccer team has joined the lineup of athletes who are...

Brand Safety

To start the debate, lets begin where the topic of brand safety surfaced. Two years ago, advertisers realized that their ads on YouTube appeared next to harmful and offensive content. In return, an advertising boycott began. More than 250 advertisers boycotted media...

Starbucks Cup Wins the Throne

Product placement or complete mess up? Game of Thrones is on its final season. The anticipated series has taken over the world. Millions of viewers tune in live every Sunday night. Some viewers may have better eyes than others. This past Sunday, some Game of Thrones...

IAB NewFronts Highlights

The IAB Digital Content Newfronts Conference has been taking place this week in New York City. Newfronts, is a week full of events that showcase the best in the digital industry. During this years event, brands such as YouTube, New York Times, Viacom, etc. have shared...