YouTube has faced plenty of brand safety challenges within the last few years. For example, in 2017 the company took measures to ensure platform safety. At the time, YouTube was under fire for months on end due to facilitating fake news in the wake of the US presidential election.
Since then, YouTube has been trying to bolster brand safety on its platform and its efforts have proven to be effective. A new study, released by MediaRadar found that they have experienced year over year advertising revenue increases. YouTube’s ad revenue jumped 11% in 2018, thanks to repeat advertisers. Three brands in particular, Geico, Samsung, and Disney accounted for 15.5 percent of their ad revenue during 2018. Geico was the top-spending brand, the insurance company made up 6% of YouTube’s ad revenue in 2018. Samsung accounted for 5.5%, and Disney accounted for 4%. In addition to the revenue gain, YouTube saw an advertiser renewal rate of 51 percent.
YouTube users spend an average of more than one hour per day using the platform, and ad spending on videos is expected to continue to climb from $91 billion in 2018 to $103 billion by 2023.
In other news, YouTube TV has expanded to 95 markets! Subsequently, making it available in more than 98 percent of US households.When YouTube TV debuted, it was only available in five markets. As a result of this expansion, is the content YouTube TV streams. YouTube TV subscribers have access to more than 60 networks including ABC, CBS, FOX, and NBC. Unlike some streaming services, which lack those four major providers.