Season 3 of “Stranger Things” has been viewed by 40.7 million household accounts in just four days.

The third season of “Stranger Things” is now on Netflix. In four days the hit series set a record for the most viewed program in a short amount of time.

The release of the third season of “Stranger Things” could not have come at a better time. Since Netflix has been gaining negative attention.

As other media companies plan to release their own streaming services, Netflix could be in trouble. For example, last month it was announced that Netflix will lose the rights to the popular rerun of “The Office” to NBCUniversal. “The Office” accounted for almost 3% of Netflix’s viewing hours in 2018.

Not only is Netflix saying goodbye to the beloved Dunder Mifflin Office, but they are also taking a break from Central Perk. Netflix is also losing Friends to WarnerMedia in the near future.

With Disney, NBCU, WarnerMedia, and Apple set to launch new streaming services in the coming months, Netflix’s business model is under scrutiny.

Last week, a report was released that Netflix had tightened their budget for original content. Such as series like “Stranger Things”. This information was then followed up by some analysts speculating that Netflix was experiencing cash flow problems.

However, Netflix responded back to this speculation by saying they have not made any changes in content budgets and that their projected revenue from subscriber growth will reduce its negative cash flow starting next year.

Although, “Stranger Things” was a win for Netflix. With competition growing and successful series leaving the service, what will be left for Netflix?