Take a look around the OTT marketplace, what do you see? A whole lot of pluses. In recent months, the number of companies that have a ‘+’ sign onto the end of their service name.
For example, there is Apple. In March, Apple announced their streaming service, Apple TV+. An ad-free subscription service, that is an add-on to its digital media player Apple TV. The service will have original programming from stars like Oprah Winfrey to Steven Spielberg.
Then, there is Disney+, the subscription streaming service from Disney. Disney+ will house the traditional library of Disney products. In addition, the service will include original content from Star Wars and Marvel.
Crackle, Sony’s free ad-supported streaming service, called Crackle Plus is a joint venture with Chicken Soup for the Soul Entertainment.
Additionally, BET rolled out their own OTT ad-free subscription offering. The service would be named BET+.
So…what’s the deal with adding a plus?
What’s the plus to adding a plus to your name? Frankly, we only see a minus to it.
It is a way to convey that you are supplying an added service from an already prevalent name in the industry. While the idea of adding a plus is an excellent thought, is it becoming redundant?
Will consumers become overwhelmed by the pluses of the industry?