Online video viewing is skyrocketing among younger demographics. Meanwhile, that same age group’s time spent watching traditional TV is declining.
Common Sense, a non-profit organization that promotes safe technology and media for children, surveyed more than 1,600 US 8 to 18-year-olds about how they consume media. This includes video, social, mobile games, and traditional media including TV, radio, and books.
The survey found that more than half (56%) of 8 to 12-year-olds now watch online video daily. Versus four years ago when that number was just 24%.
Furthermore, the average online video consumption time per day has doubled among tweens and teens. Tweens, now average 25 to 56 minutes per day, and teens 35 to 59 minutes per day.
In other findings, the percentage of tweens and teens that enjoy watching traditional TV “a lot” have dropped from 61% to 50% among tweens and 45% to 33% among teens.
Not surprisingly, time spent on social media has remained steady for the last few years (about an hour and 10 minutes per day). However, the age at which younger demographics begin to use social media varies widely.
According to the survey, 16 to 18 year-olds who use use social media, the median age of their first use is 14.
The bigger picture
On average, teens consume a total of seven hours and 22 minutes of screen media entertainment (homework time is excluded) per day.
That is a huge amount of time spent in front of media!
The research confirms that reading has taken a beating in the overall competition to screen time.
32% of teens say they read for pleasure less than once a month, if at all.
Overall, screen time has escalated in the past four years. Additionally, online video viewing has gained the eyeballs of a younger audience.